Data Handling Policy

Effective date: April 28, 2026 * Last updated: August 8, 2026

This Data Handling Policy describes the technical, organizational, and contractual measures that Solara Interactive LLC (dba Launitec) ("Launitec") applies to data retrieved from the Amazon Selling Partner API ("SP-API") and the Amazon Ads API on behalf of Launitec Seller Insights clients (each a "Client"). It is published as part of our compliance with Amazon's Acceptable Use Policy ("AUP"), Data Protection Policy ("DPP"), and Solution Provider Agreement.

Plain-English summary. We retrieve only the data we need to deliver the services you have purchased. We use it only for you. We never aggregate it across our clients, never share insights about Amazon's business, and never sell or resell any of it to anyone, ever.

1. The data we access through SP-API

For each authorizing Client, and only with respect to that Client's account, Launitec Seller Insights accesses the following categories of data:

CategorySourceWhy we need it
Brand Analytics -- Search Query Performance SP-API getReport (Brand Analytics role) To produce the weekly Search Query Performance report and PPC keyword recommendations the Client purchased.
Brand Analytics -- Top Search Terms, Item Comparison, Repeat Purchase Behavior, Demographics SP-API getReport (Brand Analytics role) To inform listing optimization and growth advisory contracted by the Client.
Sales and Traffic Business Reports (aggregated, non-PII) SP-API Reports To compute advertising metrics (TACoS, ACoS, ROAS) and growth dashboards.
Catalog metadata for Client ASINs SP-API Catalog Items To map performance data to ASINs and produce listing recommendations.
Advertising performance reports Amazon Ads API (separate authorization) To manage and optimize Sponsored Ads campaigns when contracted.
Product listings and A+ Content for Client ASINs (create/update) SP-API Listings Items, Product Type Definitions and A+ Content (Product Listing role) To create and update listings and A+ Content on the Client's behalf when the Client has contracted catalog management.
FBA inbound shipment plans (create/track) SP-API Fulfillment Inbound (Amazon Fulfillment role) To create and monitor FBA inbound shipment plans on the Client's behalf when the Client has contracted shipment management.

Where a Client has contracted catalog or shipment management, Launitec also performs write operations through SP-API on that Client's behalf -- creating or updating listings, A+ Content, and FBA inbound shipment plans. These operations run only under the Client's OAuth authorization, only on the Client's own account, and every action is recorded in an audit log.

2. Data we never request or store

3. AUP Section 4.4 -- No aggregation across clients

Launitec does not aggregate data across our Clients' businesses or customers obtained through the Amazon Selling Partner API to provide or sell to any party, including competing Clients, market-research firms, advertising networks, data brokers, or any other third party. Each Client's data is processed and stored in a logically isolated workspace, accessible only by personnel assigned to that Client's account. We do not produce or distribute "industry benchmarks", "market reports", "competitive intelligence", or similar products derived from cross-client SP-API data.

4. AUP Section 4.5 -- No insights about Amazon's business

Launitec does not promote, publish, or share insights about Amazon's business, and we do not use insights about Amazon's business for our own business purposes. Our analyses are limited to the contracted Client's own performance and account, and the deliverables we produce are licensed to that Client for their internal business use only.

5. Data flow

  1. Client authorizes Launitec Seller Insights through the OAuth consent screen in Seller Central.
  2. Amazon issues a refresh token to Launitec scoped to the roles the Client has granted (Brand Analytics + any other agreed roles).
  3. Launitec's data-ingestion service, hosted on Hetzner Online GmbH in Hillsboro, Oregon, USA, exchanges the refresh token for short-lived access tokens and calls the Selling Partner API on a fixed schedule (typically once per 24 hours).
  4. Retrieved reports are written to a PostgreSQL database with per-client logical segregation -- data is keyed and isolated by each Client account and never co-mingled.
  5. An ETL pipeline transforms the raw reports into the dashboards and weekly action lists that the Client receives. The dashboards are served from a separate, per-client database schema.
  6. Deliverables (PDF reports, dashboard links, in-account changes) are sent to the Client's authorized contacts only.

6. Security controls

7. Retention and deletion

Launitec retains Client SP-API and Ads API data only for the duration of the Client engagement, plus a 30-day grace period intended solely to support continuity of service in the event of accidental disconnection. After the grace period, all production and backup copies of the Client's SP-API data are securely destroyed using NIST-aligned procedures.

A Client may request immediate deletion at any time by emailing comunicaciones@launitec.com. Launitec will confirm completion within 7 business days.

8. Sub-processors

Launitec engages a small number of vetted sub-processors who may process data on our behalf:

Each sub-processor is bound by a written data-processing agreement that requires AUP/DPP-compatible safeguards. We will provide 30 days' notice before adding a new sub-processor that processes SP-API data.

9. Incident response

Launitec maintains a written security-incident response plan covering detection, triage, containment, eradication, recovery, and post-incident review. In the event of a confirmed security incident affecting Client SP-API data, Launitec will:

Incident Management Point of Contact. The following named individuals are responsible for receiving, coordinating and reporting security incidents, including notification to Amazon within 24 hours of a confirmed incident:

10. Right to audit

Upon reasonable written request and no more than once per twelve-month period, a Client may request an attestation of the controls described in this policy. Launitec will respond with documented evidence within 30 days, subject to confidentiality obligations.

11. Contact

For data-handling, security, or privacy inquiries, contact comunicaciones@launitec.com.